Digital Marketing development and Strategies

Digital Marketing is the marketing done through online medium through internet with the objective to promote brands or website to increase sales through various digital marketing techniques. In other words we can say that in digital marketing we use digital channels to promote services to consumer and business. Digital marketing includes various categories – SearchEngine Optimization(SEO), e-commerce marketing, Social Media Optimization and any other form of social media.

The term digitalmarketing was first use in 1990s in the form of advertising campaigns..Earlier Digital marketing was not so popular and marketing are done through the banner ads in the year 1993.But the banner ads are not so interactive that the could reach over maximum number of people. This was the first step to a new digital age.

In 1998 Google was founded and a major drastic changes begun to happen. This was the time when several blogging sites makes their place over the internet and soon first social networking sites like MySpace came and here was the beginning of new era in digital marketing. In 2003 facebook was founded and it did not take too long for companies to realize that they are provided with new opportunities new way of business to directly communicate with the consumers. That time Google started expanding and become the most popular search engine. It has become the boon for the marketing platform. Google also added options like Ad Words and Ad Sense to marketing potential.

Latest Development And Strategies:

In Digital Marketing Strategy works just we need food to live. It provides a frame work for development and implementation of key activities

1.Setting a Goal: First we need to set a goal which will increase your success of business. We cant go blind in this field. A lots of Strategy and precision is required to focus on.

2.Creating a Marketing Funnel: In this strategy we target the customer from the time when he was a stranger to the time when they becomes a lead for us. Marketing Funnel divided into four sections – Awareness, Interest, Desire and Action

1. Awareness: Potential customer always need for a thin they wants. At this stage we should attract the customer using a lead magnet or call to action
2. Interest: At this stage we gives some information to customers and they are interested in what we said about the services. We should provide some additional information too showing them we are not giving them just a formal information but giving something specific to their needs that shows how we care our customer wants and needs.
3. Desire: Here we give some more additional information and consultation and will show that we have something that they need by using e-mail and call to action
4. Action: This is the time where we convert the consumers to lead generation All that’s left is discussing things like price, payment and other aspects of your product or service that are relevant to a buyer.

3.Developing a Call to Action: Call to Action(CTA) is a process in which visitor takes action by subscribing a newsletter or can request a product demo

4.Creating an effective Lead Magnet: A lead magnet can be used alone or along with a CTA. This will also be used either within your marketing funnel or as a way to drive potential customers into your funnel. Supply them with something relevant to your product or service that they want. Use your offers as a way to gather more information about a potential buyer while driving them further into your funnel at the same time.

5. Driving Traffic: Getting more and more customers to give traffic to our website by making quality content, keyword strategy, Website optimization and social media. Use content through blog posts and articles, give link to various places on website. Inserting related keywords into content will help website to show in more search results.

Digital Marketing has changed to a larger extent in last 2 decades. There are few search engines that are no loner to exist. So we need to keep an eye over the latest trends and keep our self up to date that continue to shape our digital future.

5 Tools Everyone In The Animation Industry Should Be Using

1.PhotoShop CS6 : It is a design tool by Adobe released in 2012 having enhanced performance with the previous version. Number of new features are added in this like Content Aware patch and Content Aware Move. New auto saving feature also introduced in it to prevent data from being lost if not saved.

Other new features are – background saving and, straighten tool.

2.Maya : This application focuses on 3D animation and full motion effects. Complex animation that seems difficult to implement can be possible by using this tool. Maya help companies to design 3D models, animation visual effects using its highly efficient and streamlined tool sets. Other features of Maya includes - Volume Attributes, Paint Effects Surface, Clip Matching, URI Support, File Path Handling, PySide Pythod Qt Binding, Inline Help, and much more.

3.GoAnimate : Its a cloud based video creation paltform in multiple styles including 2D Animation and white board animation. Here in this tool dialogues can be recorded directly in the form of audio file and characters can automatically adjust their lipsing accordingly. We can directly export our video to YouTube also

4.MudBox : It is 3D based painting tool developed by autodesk but it is primarily used for high resolution digital sculpting. Mudbox supports various extensions for importing and exporting like .obj, .fbx, and .bio files, as well as its own .mud format.Mudbox enhances its value by having Design visualization in it. Simple poly primitives can be created from within Mudbox, facilitating the creation of busts, props, terrain, etc.

5.Painter X3 : Painter X3 gives the real feeling of canvas. Its amazing tools and interface gives you a feeling of realistic stroke which makes each artist different from the other artist having Excellent replication of traditional media; Intuitive improvements; Good Photoshop and Wacom support

How Technology is changing lifestyles of people

In this fast growing era, technology is changing rapidly day by day. Earlier what people used to use, is very different from now. For example earlier people use mobile phones for only receiving and making calls but now a days mobiles phone are not limited to calling purpose only, various technologies are added in it.

Each year a new technology replaces the old one. Now we can do shopping, learning and entertainment by a single touch of a button with the help of the smartphones without leaving the comfort of our homes. By using the advanced technologies even children are becoming more smarter than ever. The most important contributions that changes the lifestyles of people are from the world of electronics. As someone says “change is the only constant thing”.

It has been predicted that in the year 2036 computers will began to do the work of humans. It seems strange but true!. Technology is changing in every field including education sector, agricultural sector and other sectors and is adapting the modern technology increasingly which benefits a lot. 

In education sector now we can learn online at our home through online study. Various study materials are available over the internet now a days that if used in a proper way is worth the thousand books. Believe it or not, the internet has grown the fastest in this world. It took 38 years for radio to reach the people, 13 years for television and just 4 years for the Internet. Even no need to access internet from our desktops. 

We can access internet through our smartphones at very high speed now a days what we call as 4^th generation speed. Some good examples are good to notice that shows the impact of technology on our lives. Earlier we use the postage stamp to send the greetings to someone or our relatives. But now E-card has replaced the traditional methods. Even no need to do this we also send our personalized card through social networking sites. 

Now we can access responsive websites, information, news, education sites, e-commerce sites etc, anytime and any where through smartphones. We can also access television anytime and any where through smartphones.  There is no need to stick in front of a big television set. Also now a days television signals we receives directly come from satellites, no need of antennas and cables as in early years. There are lots of other technologies are coming soon that will be nothing like a dream that we even not able to think of that. It will be one step forward to our thinking.

Benefits of Using JavaScript for Large Scale Web Design and Web Application Development

According latest research, more than 89% of sites as of now utilize JavaScript as a client side programming. As a lightweight programming and cross-platform language, JavaScript makes it most demanding for developers to develop responsive sites and web applications that work with web programs, frameworks and gadgets. It is additionally generally utilized by software engineers as a major aspect of the web programs to finish imperative errands like program control, client connection, and non concurrent correspondence.

Likewise, the developers have choice to utilize JavaScript as a server-side scripting language through Node.js and comparative runtime environment. In the meantime, they likewise can utilize an assortment of open source structures to lessen the measure of time and exertion required for building JavaScript applications. It can likewise be utilized alongside HTML5 and CSS for making web applications and diversions. So you can simply consider utilizing JavaScript as a dynamic customer side programming dialect for building expansive scale web applications.

Favorable circumstances of Using JavaScript for Large Scale Web Application development

Upheld by Major Web Browsers:

JavaScript is upheld by the greater part of the generally utilized web programs including Firefox, Chrome, Internet Explorer, Safari and Opera. It is additionally bolstered by the new web programs whose merchants have actualized JavaScript. So the clients can get to the web applications utilizing JavaScript paying little respect to their decision of web program. They additionally have alternative to get to all usefulness of the site by empowering the scripting dialect in the event that it is impair because of some reason.

No Need to Use Any Specific Tools:

JavaScript is a deciphered programming dialect. So you can undoubtedly compose the code without utilizing a particular device or system. You can just open a scratch pad, and begin composing JavaScript code. Additionally, you have choice to utilize various editors to recognize the errors in the code. The editors colorize or reformat the script to make it less demanding for clients to distinguish the blunders.

Choice to Reuse the Code:

You can encourage reuse the JavaScript code over different pages basically by setting the code in independent records. In the wake of putting the code in a different document, you need to spare the record with.js expansion. The record can be connected to various site pages by utilizing the <script> tag to the HTML code of the page. The alternative empowers you to abstain from composing extra code while adding the same usefulness to different parts of the site.

Numerous Libraries and Frameworks:

You have choice to lessen the time and exertion required for using so as to build huge JavaScript applications a few systems and libraries. Numerous developers incline toward utilizing dynamic JavaScript systems like AngularJS, Backbone, Ember and React. Be that as it may, despite everything you have choice to browse a not insignificant rundown of JavaScript libraries as per your particular needs. Case in point, you can effectuate GUI advancement utilizing gadgets like DHTMLX, Bootstrap, jQuery UI, DojoWidgets or AngularJS. Similarly, you utilize prominent format frameworks like jQuery Mobile, Handlebars, Mustache and Cascade Framework.

Nearly Faster:

As noted before, JavaScript is a customer side scripting dialect. So the code is executed on client's framework. As the code is executed with no server connection, the preparing is done at a relatively speedier. The speedier preparing empowers the web application to keep the clients drew in by conveying wealthier searching background.

Convey Updated Response Data from the Server :

JavaScript further uses the XmlHttpRequest API for information recovery. The API sends HTTP or HTTPS solicitations to the web server, and burden the reaction sent by the server in the script. The script can undoubtedly upgrade the present website page taking into account the reaction information got from the server without reloading another site page. So you can help the web application's execution by giving upgraded data to the clients without reloading the page totally.

Expand the Website's Functionality:

JavaScript makes it simpler for you to broaden the usefulness of the web application without putting any additional exertion. You can utilize the scripting dialect to make visual consequences for the screen, figure information, and make pages more intelligent. JavaScript further permits you to augment the site's usefulness by utilizing outsider scripts. The adaptability makes it less demanding for you to add out-of-box elements to the web application without utilizing any extra modules or devices.

Decreases Load on Server:

The server-side scripting language require the web server to handle the client demand before reaction is sent to the client. So the procedure required extra time regardless of the client having a fast web association. Yet, the JavaScript code is prepared on the client's machine, without associating with the web program. Along these lines, the strain and load on the web server is lessened definitely, while the client gets snappy reaction. You can utilize JavaScript while fabricating vast scale sites to give quicker reaction to clients without putting abundance strain on the server.

Enhances Local Caching:

JavaScript can be utilized alongside HTML5 to empower clients to get to sites notwithstanding when there is not dynamic web association. The innovations are compelling in reserving information locally, and keep the web application responsive till the web association is restored. You can even utilize instruments like Kendo UI DataSource to track changes made to an item locally, and transfer the progressions to the web server once the system association is restored. The alternative empowers you to make the web applications work simply like versatile applications.

Works with Other Web Technologies:

As said before, JavaScript designers can be utilized as both customer side and server side scripting dialect. In the meantime, you additionally have alternative to utilize JavaScript as a customer side innovation alongside a portion of the broadly utilized web advances like PHP, Perl and Java. The scripting dialect is likewise utilized generally alongside HTML5 and CSS for creating responsive sites available on an assortment of gadgets utilizing the same code base.

Be that as it may, you should remember a portion of the significant weaknesses of JavaScript while utilizing it for building substantial sites and web applications. As JavaScript code is executed on the web program, it gets to be defenseless against different security assaults. Likewise, the code gets to be unusual as individual programs decipher it in an unexpected way.

Real bots of significant web indexes including Google can't comprehend the customer side code written in JavaScript totally and completely. So the web crawler positioning and perceivability of the web applications utilizing a lot of JavaScript will be affected. In any case, you can in any case use JavaScript alongside other well known web innovations like HTML5 and CSS3 to make hearty web applications available on various gadgets, working frameworks and web programs.

Source : https://webdevelopmentinstituteindia.wordpress.com/